WHat made us

After spending more than a decade each at both large agencies and brand-side, our co-founders Ilo Neukam and Heather Roth each noticed some frustrating trends:

  • The reduction of client marketing budgets year over year
  •  The ever-increasing cost to run an agency
  • Agency overhead outweighing the resources allocated to deliver a project on strategy, budget and time
  •  Mid- to senior-level talent opting to work as independent contractors to escape “the agency grind”
  •  Agency process stifling the incorporation and adoption of new technologies

In response, The Collective SD was born. Our unique agency model reduces overhead, making room for a deep bench of award-winning strategists, writers, designers and developers. Ultimately, we make your budget go further.

Our goal is to inspire confidence in our clients and their customers.

how we optimize

We follow our own 5-step process:

  1.  Connect - Our content is shared by our clients and partners alike to help you find us.
  2. Consult - We meet with you to get to know you and your business better
  3. Collaborate - We build you the best team to suit your project's needs + budget
  4. Create - Our partners design, build, and work to bring your ideas to life
  5. Customize - We personalize our content to fit your business needs on all platforms